Which trends offer opportunities on the European fresh fruit and vegetables market?



The main trends offering opportunities for exporters of fresh fruit and vegetables are the increased popularity of healthy natural products, organically produced products and convenience food, as well as the increased importance of corporate social responsibility (CSR).


More integrated CSR programmes and certification programmes are introduced with increased sharing of information along the total supply chain.


Meanwhile, product innovations will improve customer experience and taste, these developments require further specialisation and integration of actors within the supply chain.


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